Business Model Canvas

June 20, 2023 
12:00 p.m. to 2:00 p.m.
The MEWS+, 393 Main Street, Middletown

Organize Your Business for Success

If you are anything like thousands of other early-stage entrepreneurs, startups, or business owners you have dozens of ideas swirling around your head about your new business. But where do you start?

The Business Model Canvas is a widely recognized tool for organizing all those thoughts into a structured and visual representation of your business model. What is your value proposition? Who is your customer? How will you establish relationships with them? What are the most important activities you need to engage in to increase your chances of success? How will you make money in this business?

During this two-hour workshop, we’ll work through the basic elements of your business or your product in a way that helps to identify issues early on in the process, allowing you to easily and successfully pivot as needed. We will begin to answer all of these questions in this workshop while creating a roadmap for launching your business idea.

The workshop is perfect for:

  • Entrepreneurs

  • Start-ups

  • New business owners


There is no charge to attend. A light lunch will be served.

About our Workshop Leader

John Fiorello, Business Model Canvas
John Fiorello

This workshop will be led by John Fiorello, Entrepreneurial Center Director at Northwestern Connecticut Community College.

John is also the owner of TheJSG, a production company in the Northwest Corner of CT, previously the founder of RecordME (an award-winning music-tech startup), and has served startups in Connecticut and Massachusetta as a mentor, entrepreneur in residence, adjunct faculty, and program developer for non-profit and for-profit organizations.

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